New Websites
When creating a website we take into consideration all factors that will help the site to be pleasing to both your customers and the search engines. A site does not need to be unattractive to rank highly in the search engines and an attractive site does not have to rank poorly.
With proper design and incorporation of well established ("white hat" - good guy) SEO practices your website will not need search engine optimization, it will already be incorporated into it. Your website will be appealing to your visitors and should be easily indexed and ranked by the search engines.
We do not chase the latest search engine algorithm to try and rank well for the short term. Doing this only ensures that with the next search engine algorithm change, your website will have a greater chance of negative impact from the changes.
A well written site, holding true to well established principals and being relevant to a specific set of "keywords" and "keyword phrases" will have the best chance to rank highly and maintain that ranking in the various search engines throughout any algorithm changes.*
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* postive results can never be guaranteed, but quality work should yield quality results.
Experience: Creating our first website in 1998 we have a long track record of positive results and have weathered many changes in the Search Engine Optimization industry. From primarily forgotten search engines and directories like Excite, Altavista, Snap, and ODP to the newest players on the block, we have consistently stayed ahead of the curve and earned our reputation for quality results through quality work.
Existing Websites
Scenario:
You have a really nice website.
You meticulously went over every design detail and made sure that every "i" was dotted and "t" was crossed.
But one thing is missing, visitors!
A very likely cause will be search engine positioning. Think about it yourself, if you search for something on a major
search engine, how far down in the links do you go before clicking. The majority of Internet users do not go beyond the first few results.
At CRD Web Design, search engine positioning is a crucial element in the design of every website we do. Search engines
change their ranking algorithms often. While we do not chase every algorithm change, we make it a point to properly refocus a website so that both the customers and the search engines will respond in a positive way.
Often, major Search Engine Optimization changes to existing sites will not even be noticeable to a visitor, but the search engine will see the changes and respond favorably.
